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Title
Text copied to clipboard!Digital Marketing Strategist
Description
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We are looking for a Digital Marketing Strategist to join our dynamic marketing team. As a Digital Marketing Strategist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. Your role will be crucial in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The ideal candidate is highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. You should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
You will work closely with the content, design, and product teams to ensure consistent messaging and branding across all digital platforms. You will also be responsible for analyzing data to evaluate the success of campaigns and continuously optimize strategies to improve performance.
Key areas of focus include SEO/SEM, email marketing, social media, content strategy, and analytics. You will also be expected to stay up-to-date with the latest trends and technologies in digital marketing and evaluate new tools and platforms that can enhance our marketing efforts.
This is a strategic role that requires a blend of creativity, analytical thinking, and strong communication skills. If you are passionate about digital marketing and eager to make a significant impact, we would love to meet you.
Responsibilities
Text copied to clipboard!- Develop and execute digital marketing strategies across various channels
- Conduct market research and analyze trends to identify new opportunities
- Manage SEO/SEM, email, social media, and display advertising campaigns
- Collaborate with internal teams to create landing pages and optimize user experience
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on insights
- Utilize strong analytical ability to evaluate end-to-end customer experience
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Stay up-to-date with the latest digital marketing trends and technologies
Requirements
Text copied to clipboard!- Proven work experience as a Digital Marketing Strategist or similar role
- Strong understanding of current online marketing concepts, strategy, and best practices
- Experience in SEO, SEM, email marketing, social media, and/or content marketing
- Hands-on experience with web analytics tools (e.g., Google Analytics, NetInsight)
- Excellent communication and interpersonal skills
- Strong analytical and project management skills
- Bachelor’s degree in Marketing, Communications, or related field
- Creative thinker with data-driven analytical aptitude
- Ability to work independently and collaboratively in a team environment
- Familiarity with marketing automation tools and CRM systems
Potential interview questions
Text copied to clipboard!- What digital marketing platforms are you most experienced with?
- Can you describe a successful digital campaign you’ve led?
- How do you stay current with digital marketing trends?
- What tools do you use for analytics and reporting?
- How do you approach SEO strategy?
- Describe your experience with social media advertising.
- How do you measure the success of a campaign?
- What is your process for developing a digital marketing plan?
- Have you worked with marketing automation platforms before?
- How do you handle tight deadlines and multiple projects?
